Big 12 Conference bolstering its financial viability

July 17, 2017

FRISCO, Texas — The Big 12 Conference reached new heights last year when it came to revenue distributed among league institutions.

In his pseudo state of the conference presser Monday to kick off the first day of the Big 12 Conference Football Media Days in Frisco, Texas, conference commissioner Bob Bowlsby said the league is growing its financial viability.

“It varies a little