OSU Announces Partnership with The Brandr Group, Opening Door for Player Jersey Sales

September 13, 2021

Oklahoma State fans might soon be able to buy officially licensed jerseys of their favorite student-athletes.

OSU announced Monday it has entered a partnership with The Brandr Group (TBG) to establish group licensing for all of the university’s sports teams, another step in NIL.

OSU student-athletes can now voluntarily joining a group licensing program of three or more individuals from the same OSU team or six or more student-athletes from any combination of teams to use official OSU logos and other trademarks. Prior to this partnership, student-athletes were unable to have official OSU logos on hats, shirts, etc. This could also play a part in the return of the college football video game.

“Whether it’s jersey sales, video games, trading cards or numerous other opportunities, we are thrilled to help Oklahoma State student-athletes maximize their opportunities in the ever-changing world of college athletics,” said Wesley Haynes, CEO of the Brandr Group, in a release.

Through this partnership, fans will be able to purchase official Oklahoma State merchandise, including team jerseys, with the name and number of their favorite Cowboys or Cowgirls who have joined the respective group licensing program once The Brandr Group enters into agreements with applicable OSU trademark licensees.

“What makes this partnership exciting is that it benefits our student-athletes and our fans,” OSU athletic director Chad Weiber said. “We are happy to see Oklahoma State student-athletes benefit as NIL opportunities expand. At the same time, we are excited to see our fans get to support our student-athletes by purchasing branded, licensed merchandise – everyone wins.”

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